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Return to shopEmpowering women to achieve fitness goals with style
We are Iconova
Welcome to our classic women’s clothing store, where we believethat timeless style never goes out of fashion. Our collection features classicpieces that are both stylish and versatile, perfect for building awardrobe that will last for years.
Established - 1995
Iconova was founded in 1995 by Noorjahan, a fashion lover with a passion for timeless style. She had always been drawn to classic pieces that could be worn season after season, and she believed that there was a gap in the market for a store that focused solely on classic women’s clothing. She opened the first store in a small town in Mumbai, where it quickly became a local favorite.
Our mission
Our mission is to empower people through sustainable fashion. We want everyone to look and feel good, while also doing our part to help the environment.We believe that fashion should be stylish, affordable and accessible to everyone. Body positivity and inclusivity are values that are at the heart of our brand.
Quality is our priority
Our talented stylists have put together outfits that are perfect for the season. They’ve variety of ways to inspire your next fashion-forward look.
Shop Gram
Inspire and let yourself be inspired, from one unique fashion to another.